Rollout Engine · Street Banker

How it runs

Plan Choose release dates, campaign length, target markets, goals and available assets.
Build Generate or organise the creative, copy, pitches, emails and content required.
Schedule Assign dates, channels, owners, approvals and tracking links.
Launch Execute the release sequence across approved channels.
Adapt Review results and adjust timing, content, markets or follow-through.

14-day, 21-day, 30-day, 60-day, 90-day — chosen from the release date, not from a template.

21-day rollout

Days are counted from release day. This is a shape, not a schedule: nothing here is anyone's real campaign.

Idea · Drafting · Awaiting Asset · Awaiting Approval · Approved · Scheduled · Published · Completed

Rollout plans: Build a 14, 21, 30, 60 or 90-day plan around a release date and get every moment it needs on a calendar.
Announcement and teaser sequencing: The order things go out in, worked backwards from release day.
Pre-save campaigns: A pre-save page that is live and collecting before the record is.
Platform captions and video concepts: Copy and short-form ideas written against the plan, not in a vacuum.
Playlist and press preparation: The pitch material assembled and ready to send.
Team assignments and approvals: Who owns a task, and what is waiting on whom.
Catalog reactivation: Campaigns for records that are already out.

Nothing posts itself: Street Banker prepares the post, the caption and the date. Publishing it is you, or a platform integration that is not live yet.
Email and SMS are integration-ready: The sequence is built and waiting on a provider connection.
Approval required: Anything that leaves the workspace passes through an approval first.

Direct social publishing: Connecting a platform account so an approved post goes out on schedule.
Live impact tracking: Reading results back from the platforms themselves rather than from what you tell it.